Girl-boss feminism
Girl-boss feminism has a varied history. It was originally coined by businesswoman Sophia Amoruso, and was intended to empower women in the workplace. However, it has since become a bit of a meme, poking fun at women who endorse this idea of success and feminism. This is because girl-boss feminism has been critiqued as essentially neoliberal, as excluding the vast majority of women, and of treating feminism as an individual, rather than collective, effort.
References:
Alexandersson, A., & Kalonaityte, V. (2021). Girl bosses, punk poodles, and pink smoothies: Girlhood as enterprising femininity. Gender, Work, and Organization, 28(1), 416-438. https://doi.org/10.1111/gwao.12582
Liederman, E. (2022, March 21). GIRL-BOSSING TOO CLOSE TO THE SUN: HOW A MOVEMENT MEANT TO EMPOWER WOMEN ENDED UP A MEME ABOUT PRIVILEGE. ADWEEK, 63(4), 8+. https://link.gale.com/apps/doc/A699040638/AONE?u=glasuni&sid=bookmark-AONE&xid=f500ba0c